Blain Klitzke

OPPORTUNITY

Engaged by Columbia Sportswear, it was an honor to produce a series of animated spots showcasing their suite of Omni-Heat and Out Dry technologies. The creative direction called for CG intergration with live action footage which included a zoom-in macro shot showing water protection and immersive “fly-through” sequences that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth.

OPPORTUNITY

Engaged by Columbia Sportswear, it was an honor to produce a series of animated spots showcasing their suite of Omni-Heat and Out Dry technologies. The creative direction called for CG intergration with live action footage which included a zoom-in macro shot showing water protection and immersive “fly-through” sequences that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth.

OPPORTUNITY

Engaged by Columbia Sportswear, it was an honor to produce a series of animated spots showcasing their suite of Omni-Heat and Out Dry technologies. The creative direction called for CG intergration with live action footage which included a zoom-in macro shot showing water protection and immersive “fly-through” sequences that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth.

OPPORTUNITY

Engaged by Columbia Sportswear, it was an honor to produce a series of animated spots showcasing their suite of Omni-Heat and Out Dry technologies. The creative direction called for CG intergration with live action footage which included a zoom-in macro shot showing water protection and immersive “fly-through” sequences that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth.

OPPORTUNITY

Engaged by Columbia Sportswear, it was an honor to produce a series of animated spots showcasing their suite of Omni-Heat and Out Dry technologies. The creative direction called for CG intergration with live action footage which included a zoom-in macro shot showing water protection and immersive “fly-through” sequences that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth.

SOLUTION

The solution was to project the practical footage onto 3D geometry and use that as a transition into our fully digital world where we have absolute creative control to artistically showcase the unique characteristics of Columbia’s evolving technologies. Special attention to lights and extremely detailed materials was the key to creating these seamless shots that were intergrated into live footage.

SOLUTION

The solution was to project the practical footage onto 3D geometry and use that as a transition into our fully digital world where we have absolute creative control to artistically showcase the unique characteristics of Columbia’s evolving technologies. Special attention to lights and extremely detailed materials was the key to creating these seamless shots that were intergrated into live footage.

SOLUTION

The solution was to project the practical footage onto 3D geometry and use that as a transition into our fully digital world where we have absolute creative control to artistically showcase the unique characteristics of Columbia’s evolving technologies. Special attention to lights and extremely detailed materials was the key to creating these seamless shots that were intergrated into live footage.

SOLUTION

The solution was to project the practical footage onto 3D geometry and use that as a transition into our fully digital world where we have absolute creative control to artistically showcase the unique characteristics of Columbia’s evolving technologies. Special attention to lights and extremely detailed materials was the key to creating these seamless shots that were intergrated into live footage.

SOLUTION

The solution was to project the practical footage onto 3D geometry and use that as a transition into our fully digital world where we have absolute creative control to artistically showcase the unique characteristics of Columbia’s evolving technologies. Special attention to lights and extremely detailed materials was the key to creating these seamless shots that were intergrated into live footage.