Blain Klitzke

OPPORTUNITY

Columbia engaged us to produce a series of animated spots showcasing their suite of Omni-Heat technologies. The creative direction called for dynamic visualizations of weaving threads, advanced fabrics, and reflective materials, culminating in an immersive “fly-through” sequence that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth

OPPORTUNITY

Columbia engaged us to produce a series of animated spots showcasing their suite of Omni-Heat technologies. The creative direction called for dynamic visualizations of weaving threads, advanced fabrics, and reflective materials, culminating in an immersive “fly-through” sequence that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth

OPPORTUNITY

Columbia engaged us to produce a series of animated spots showcasing their suite of Omni-Heat technologies. The creative direction called for dynamic visualizations of weaving threads, advanced fabrics, and reflective materials, culminating in an immersive “fly-through” sequence that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth

OPPORTUNITY

Columbia engaged us to produce a series of animated spots showcasing their suite of Omni-Heat technologies. The creative direction called for dynamic visualizations of weaving threads, advanced fabrics, and reflective materials, culminating in an immersive “fly-through” sequence that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth

OPPORTUNITY

Columbia engaged us to produce a series of animated spots showcasing their suite of Omni-Heat technologies. The creative direction called for dynamic visualizations of weaving threads, advanced fabrics, and reflective materials, culminating in an immersive “fly-through” sequence that explored the interior of the garment—illustrating how the technology retains body heat to maintain warmth

SOLUTION

The solution was to pioneer a visual effect I hadn’t seen implemented before, which was applied to the "Omni-Heat Genesis” moment—bringing a distinct and memorable look to the sequence. To realize this vision, I developed a suite of procedural tools focused on flexibility and scalability. This allowed us to efficiently customize each animation to showcase the unique characteristics of Columbia’s evolving technologies while ensuring consistency and adaptability across the series.

SOLUTION

The solution was to pioneer a visual effect I hadn’t seen implemented before, which was applied to the "Omni-Heat Genesis” moment—bringing a distinct and memorable look to the sequence. To realize this vision, I developed a suite of procedural tools focused on flexibility and scalability. This allowed us to efficiently customize each animation to showcase the unique characteristics of Columbia’s evolving technologies while ensuring consistency and adaptability across the series.

SOLUTION

The solution was to pioneer a visual effect I hadn’t seen implemented before, which was applied to the "Omni-Heat Genesis” moment—bringing a distinct and memorable look to the sequence. To realize this vision, I developed a suite of procedural tools focused on flexibility and scalability. This allowed us to efficiently customize each animation to showcase the unique characteristics of Columbia’s evolving technologies while ensuring consistency and adaptability across the series.

SOLUTION

The solution was to pioneer a visual effect I hadn’t seen implemented before, which was applied to the "Omni-Heat Genesis” moment—bringing a distinct and memorable look to the sequence. To realize this vision, I developed a suite of procedural tools focused on flexibility and scalability. This allowed us to efficiently customize each animation to showcase the unique characteristics of Columbia’s evolving technologies while ensuring consistency and adaptability across the series.

SOLUTION

The solution was to pioneer a visual effect I hadn’t seen implemented before, which was applied to the "Omni-Heat Genesis” moment—bringing a distinct and memorable look to the sequence. To realize this vision, I developed a suite of procedural tools focused on flexibility and scalability. This allowed us to efficiently customize each animation to showcase the unique characteristics of Columbia’s evolving technologies while ensuring consistency and adaptability across the series.