Creating multiple levels of detail within the frost was essential to achieving a realistic effect. I also incorporated ice patterns inspired by the natural formations I was captivated by as a child, particularly those that form around rocks and bubbles of air. These animations were prominently featured within Canada Goose’s flagship retail space, integrated into a cutting-edge environment that included interactive video walls, 360-degree projection screens, and an arctic room where customers could experience sub-zero temperatures firsthand. We were proud to collaborate on this visually rich and immersive project, bringing our expertise in naturalistic animation to a forward-thinking retail experience for a globally recognized fashion brand.